Would a Mature Person Share Their Attitudes? Cultural Differences in Attitude Expression

Four studies suggest that the concept of maturity prompts different attitude expression patterns in Western and Eastern cultural contexts. In Western contexts, priming maturity prompts people to express their opinions even when others disagree. In contrast, in Eastern contexts, priming maturity prompts people to suppress their opinions when others disagree.



Citation:

Aaron J. Barnes, Hao Shen, and Sharon Shavitt (2020) ,"Would a Mature Person Share Their Attitudes? Cultural Differences in Attitude Expression", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 203-204.

Authors

Aaron J. Barnes, University of Louisville
Hao Shen, Chinese University of Hong Kong, China
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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