Do As I Say, Not As I Do: Figuring the Child As Digital Native Through Technology Ideology and Caregiver Consumption

This early stage work seeks to add to the qualitative understanding of how children are becoming differentially socialised consumers through their smartphone engagement. To gain a holistic view, the nature and dynamism of a carer’s technology ideology is being explored to see how this may create disparities in children’s smartphone socialisation.



Citation:

Sophie Alexandra Reeves-Morris and Shona Bettany (2020) ,"Do As I Say, Not As I Do: Figuring the Child As Digital Native Through Technology Ideology and Caregiver Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1210-1210.

Authors

Sophie Alexandra Reeves-Morris, Liverpool John Moores University
Shona Bettany, University of Huddersfield



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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