Happiness From Unique Purchases
Across five studies, we demonstrate that consumers derive greater retrospective happiness from experiential purchases because they are regarded as more unique. We further show that these effects occur because unique purchases are regarded as more self-defining and contribute to a greater sense of personal uniqueness among consumers.
Charlene Chu and Suzanne Shu (2020) ,"Happiness From Unique Purchases", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1038-1042.
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 48 | 2020
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria