Consumer Experiences of Responsibilization in the Context of Digital Healthcare Services

We study consumers’ experiences of increasing responsibilization in the context of online therapy services. We find that responsibilization ushers in a new subjectivity of "empowered consumer" that conflicts with the previously internalized subjectivity of consumer-patient. We detail how our informants engage in various practices of reflexivity to reconcile this conflict.


Henriikka Seittu, Alexei Gloukhovtsev, Henri Weijo, and Tomas Falk (2020) ,"Consumer Experiences of Responsibilization in the Context of Digital Healthcare Services", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1214-1214.


Henriikka Seittu, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Henri Weijo, Aalto University, Finland
Tomas Falk, Aalto University, Finland


NA - Advances in Consumer Research Volume 48 | 2020

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