The Contemplative Consumer Identity: Bridging Spirituality and the Marketplace

We examine how online portals create a contemplative consumer identity. Spiritual entrepreneurs in the tarot reading market are called to integrate their inner selves to market offerings. Online portals empower entrepreneurs to develop individual tarot reading styles, reducing barriers to enter the spiritual market and enabling its growth.



Citation:

Richard Kedzior and Daiane Scaraboto (2020) ,"The Contemplative Consumer Identity: Bridging Spirituality and the Marketplace", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 880-885.

Authors

Richard Kedzior, Bucknell University
Daiane Scaraboto, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More

Featured

Attention to missing information: The effect of novel disclosure methods

Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA

Read More

Featured

Changes in Environment Restore Self-Control

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.