#Instagrannies?: How Mature Women Reassemble Aging, Fashion and Retirement in Digital Times

How does social media shape female consumers’ relationship to aging, beauty, and style? Building on an in-depth investigation of Advanced Style Instagram influencers, we uncover a new type of older prosumer, who through her online glamor labor, reassembles the visual imagery, meanings, and experiences of gendered aging, fashion, and retirement.



Citation:

Ela Veresiu and Marie-Agnès Parmentier (2020) ,"#Instagrannies?: How Mature Women Reassemble Aging, Fashion and Retirement in Digital Times", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 880-885.

Authors

Ela Veresiu, York University, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures

Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA

Read More

Featured

To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada

Read More

Featured

I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.