How Digital Platforms Shape Family Identities

While scholarship has explored how consumers construct their identities online, our research examines a literature gap: how digital platforms shape family identities. Through analysis of interview and visual data from Pinterest users and the Pinterest Trends database, we find the platform provides opportunities for reinforcing and reimagining family identities.


Jenna Drenten and Linda Tuncay Zayer (2020) ,"How Digital Platforms Shape Family Identities", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 880-885.


Jenna Drenten, Loyola University Chicago, USA
Linda Tuncay Zayer, Loyola University Chicago, USA


NA - Advances in Consumer Research Volume 48 | 2020

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