Care in Consumption

We are in the midst of an unprecedented “crisis of care,” for both people and the planet. Meanwhile, care is being commoditized and marketized in unprecedented scale. We develop a broadened understanding of care and identify three key principles – interdependence, vulnerability and ambivalence – that help us revisit prior consumer research.


Andreas Chatzidakis, Giana Eckhardt, and Katharina C. Husemann (2020) ,"Care in Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 272-274.


Andreas Chatzidakis, University of London - Royal Holloway, UK
Giana Eckhardt, Royal Holloway, University of London
Katharina C. Husemann, University of London - Royal Holloway, UK


NA - Advances in Consumer Research Volume 48 | 2020

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