Marketplace Violence and Community Resiliency: Individual and Collective Transformation Following the Paris November 2015 Terrorist Attacks

Using qualitative, grounded theory approach, current research investigates consumer transformation, restoration, and resiliency following the November 2015 Paris terrorist attacks. Existing theory about collective trauma is extended by illuminating how consumption choices and associated narratives provide the scaffolding necessary to develop resiliency and rebuild the community fabric and collective marketplace.



Citation:

Amy Greiner Fehl, Marlys Mason, Mariann Györke, and Sterling Bone (2020) ,"Marketplace Violence and Community Resiliency: Individual and Collective Transformation Following the Paris November 2015 Terrorist Attacks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 152-155.

Authors

Amy Greiner Fehl, Oklahoma State University, USA
Marlys Mason, Oklahoma State University, USA
Mariann Györke, Resident 12e Arrondissement
Sterling Bone, Utah State University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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