Autonomous Products Make You Look Lazy!
Autonomous products, which operate without any human intervention, are becoming increasingly important. This research reveals an unexpected negative effect of this novel product category: peers consider owners of such products to be less hard-working. The effect is attenuated by highlighting the opportunity to use the gained time for work.
Tobias Schlager and Fabian Nindl (2020) ,"Autonomous Products Make You Look Lazy!", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 649-650.
Tobias Schlager, HEC Lausanne, Switzerland
Fabian Nindl, Wirtschafts University, Austria
NA - Advances in Consumer Research Volume 48 | 2020
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University
Uncertain Reward Campaigns Impact Product Size Choices
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University
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Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA