Autonomous Products Make You Look Lazy!
Autonomous products, which operate without any human intervention, are becoming increasingly important. This research reveals an unexpected negative effect of this novel product category: peers consider owners of such products to be less hard-working. The effect is attenuated by highlighting the opportunity to use the gained time for work.
Tobias Schlager and Fabian Nindl (2020) ,"Autonomous Products Make You Look Lazy!", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 649-650.
Tobias Schlager, HEC Lausanne, Switzerland
Fabian Nindl, Wirtschafts University, Austria
NA - Advances in Consumer Research Volume 48 | 2020
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