Autonomous Products Make You Look Lazy!

Autonomous products, which operate without any human intervention, are becoming increasingly important. This research reveals an unexpected negative effect of this novel product category: peers consider owners of such products to be less hard-working. The effect is attenuated by highlighting the opportunity to use the gained time for work.



Citation:

Tobias Schlager and Fabian Nindl (2020) ,"Autonomous Products Make You Look Lazy!", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 649-650.

Authors

Tobias Schlager, HEC Lausanne, Switzerland
Fabian Nindl, Wirtschafts University, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action

Lena Pellandini-Simanyi, Università della Svizzera Italiana

Read More

Featured

Thank You = Trust Me: When Gratitude Expressions Help Promote New Products

Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA

Read More

Featured

Inside Jokes: Humor as social exclusion

Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.