Recipe Ingredients Predict Digital Engagement With Food Media
Two field studies (Buzzfeed's Tasty & Yummly) demonstrate that food media based on recipes rich in saturated fats receive more reactions, comments, shares, and recipe bookmarks, even when controlling for meal complexity and meal occasion (e.g., dessert). Experimental evidence suggests this effect is driven by positive affect.
Citation:
Ethan Pancer, Matthew Philp, and Maxwell Poole (2020) ,"Recipe Ingredients Predict Digital Engagement With Food Media", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.
Authors
Ethan Pancer, Saint Mary's University, Canada
Matthew Philp, Ryerson University
Maxwell Poole, Saint Mary's University, Canada
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Featured
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales
Featured
D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending
Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia