Framing Consumers: Increasing Consumer Approach Behaviors Towards and Within Public and Private Spaces

We demonstrate through eight studies, including a virtual reality study, that consumers engaged in first-(third-) person visual perspective focused on the environment (themselves) derive more (less) pleasure from greater publicness leading to greater (lesser) approach behaviors. These findings contribute to environmental research while resolving seemingly conflicting research regarding public preferences



Citation:

Kevin L. Sample, Julio Sevilla, and Kelly Haws (2020) ,"Framing Consumers: Increasing Consumer Approach Behaviors Towards and Within Public and Private Spaces", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 644-647.

Authors

Kevin L. Sample, University of Rhode Island
Julio Sevilla, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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