Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom

This paper employs netnography to explore authenticity within an online Hijabi Cosplay community. Our findings suggest that authenticity is a multi-layered construct that is continuously contested in different space and time. Authenticity is found to be malleable and is achieved through creativity and continual innovation.



Citation:

Ofer Dekel Dach and Brian Harman (2020) ,"Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 350-351.

Authors

Ofer Dekel Dach, De Montfort University
Brian Harman, Dublin City University, Ireland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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