Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom

This paper employs netnography to explore authenticity within an online Hijabi Cosplay community. Our findings suggest that authenticity is a multi-layered construct that is continuously contested in different space and time. Authenticity is found to be malleable and is achieved through creativity and continual innovation.


Ofer Dekel Dach and Brian Harman (2020) ,"Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 350-351.


Ofer Dekel Dach, De Montfort University
Brian Harman, Dublin City University, Ireland


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems

Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA

Read More


Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More


Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons

Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.