Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom

This paper employs netnography to explore authenticity within an online Hijabi Cosplay community. Our findings suggest that authenticity is a multi-layered construct that is continuously contested in different space and time. Authenticity is found to be malleable and is achieved through creativity and continual innovation.


Ofer Dekel Dach and Brian Harman (2020) ,"Keeping It Real in Cosplay World: Negotiating Culture, Religion and Fandom", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 350-351.


Ofer Dekel Dach, De Montfort University
Brian Harman, Dublin City University, Ireland


NA - Advances in Consumer Research Volume 48 | 2020

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