When Do Wage Disparities Indicate Discrimination? Fairness Perceptions Depend on Group Membership

Across three studies, we find that men and women evaluate gender inequality arising from explicitly unbiased processes very differently. While men evaluate gender pay gaps in either direction as equally fair, women see unfairness only when men (but not women) are advantaged. Moreover, this drives differential perceptions of institutional fairness.


Nofar Duani, Alixandra Barasch, and Amit Bhattacharjee (2020) ,"When Do Wage Disparities Indicate Discrimination? Fairness Perceptions Depend on Group Membership", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 902-906.


Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Amit Bhattacharjee, INSEAD, France


NA - Advances in Consumer Research Volume 48 | 2020

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