How Counter-Stereotypical Sources Attenuate Polarization Over Consumption-Related Policy Issues

In spite of the widespread gap in political and consumption preferences along ideological lines, we show that counter-stereotypical sources attenuate polarization over consumption-related policy issues (e.g., gun rights, marijuana legalization). These sources persuade more in-groups than dissuade out-groups, and may prove helpful to build consensus.


Guilherme Ramos and Eduardo B. Andrade (2020) ,"How Counter-Stereotypical Sources Attenuate Polarization Over Consumption-Related Policy Issues", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 606-607.


Guilherme Ramos, FGV/EBAPE
Eduardo B. Andrade, FGV / EBAPE


NA - Advances in Consumer Research Volume 48 | 2020

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