Fostering Progressive Literacy Through New Media Consumption: How Memes, Podcasts, and Political Comedy Spur the Political Imaginary

This netnography of the increasingly popular, digitally active, and politically charged ‘Dirt Bag Left’ presents an original model depicting how consumption of political comedy in new media is used to foster progressive literacy and reignite stagnant socio-political imaginaries. In doing so, it makes substantial contributes to Transformative Consumer Research.



Citation:

Hunter Jones (2020) ,"Fostering Progressive Literacy Through New Media Consumption: How Memes, Podcasts, and Political Comedy Spur the Political Imaginary", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1241-1241.

Authors

Hunter Jones, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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