Thingification: Interrupting Subject and Object

This paper tackles the fundamental, yet underexplored assumption of a dichotomic separation between subjects and objects. It thereby adds to existing consumer research redefining the ontology of consumers-objects relations. Drawing on neo-materialism, we suggest that subjects and objects are simultaneously constituted by recursive interruptions through a process of thingification.


Julie Emontspool and Cristiano Smaniotto (2020) ,"Thingification: Interrupting Subject and Object", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 57-61.


Julie Emontspool, University of Southern Denmark, Denmark
Cristiano Smaniotto, Aarhus University


NA - Advances in Consumer Research Volume 48 | 2020

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