The Looking-Glass Self: Low Self-Concept Clarity Increases Appearance Management

Using a secondary dataset, survey, and experiments, we show that low self-concept clarity increases appearance management (e.g. getting cosmetic procedures). This effect is driven by heightened public self-consciousness (i.e. a tendency to view the self as embedded in social contexts) and is mitigated when appearance management has negative self-presentational values.



Citation:

Jiaqian (Jane) Wang and Yiqi Yu (2020) ,"The Looking-Glass Self: Low Self-Concept Clarity Increases Appearance Management", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 771-772.

Authors

Jiaqian (Jane) Wang, Northwestern University, USA
Yiqi Yu, Peking University, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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