Understanding Recovery From Compulsive Consumption With Practice Theory

This paper analyzes how consumers reconfigure a system of practices during recovery from compulsive consumption. A study with recovering alcoholics reveals how consumers disengage from non-supportive practices and how new practices relate to each other. These findings contribute to the literature by using a sociological perspective to study behavioral change.


Larissa Carine Braz Becker, Melissa Archpru Akaka, Hope Schau, and Elina Jaakkola (2020) ,"Understanding Recovery From Compulsive Consumption With Practice Theory", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.


Larissa Carine Braz Becker, University of Turku
Melissa Archpru Akaka, University of Denver, USA
Hope Schau, University of Arizona, USA
Elina Jaakkola, University of Turku


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Time-of-Day Effects on Consumers’ Social Media Engagement

Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA

Read More


N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More


“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions

Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.