Understanding Recovery From Compulsive Consumption With Practice Theory

This paper analyzes how consumers reconfigure a system of practices during recovery from compulsive consumption. A study with recovering alcoholics reveals how consumers disengage from non-supportive practices and how new practices relate to each other. These findings contribute to the literature by using a sociological perspective to study behavioral change.


Larissa Carine Braz Becker, Melissa Archpru Akaka, Hope Schau, and Elina Jaakkola (2020) ,"Understanding Recovery From Compulsive Consumption With Practice Theory", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.


Larissa Carine Braz Becker, University of Turku
Melissa Archpru Akaka, University of Denver, USA
Hope Schau, University of Arizona, USA
Elina Jaakkola, University of Turku


NA - Advances in Consumer Research Volume 48 | 2020

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