Neuroforecasting Aggregate Choice in Online Dating: Predicting Aggregate Choices From Small Samples Using Neural and Behavioral Measures

In this paper, we advance our understanding of decision-making and choice by assessing behavioral and neural approaches to forecasting aggregate choices in an online dating context both within a small sample (n < 50) and in an independent simulated market sample (n > 250).



Citation:

Steven D Shaw, Vinod Venkatraman, and Carolyn Yoon (2020) ,"Neuroforecasting Aggregate Choice in Online Dating: Predicting Aggregate Choices From Small Samples Using Neural and Behavioral Measures", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 891-895.

Authors

Steven D Shaw, University of Michigan, USA
Vinod Venkatraman, Temple University, USA
Carolyn Yoon, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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