Population News Sharing Is Reflected in Distributed Reward-Related Brain Activity

Brain activity can forecast market-level effects of advertisements and news articles. Here, we show that multivariate brain patterns tracking valuation yield robust prediction of population message effects not afforded by previous region-based models. These models augment our ability to predict consumer behavior and understand the brain mechanisms supporting message influence.



Citation:

Bruce P Doré, Christin Scholz, Elisa C Baek, and Emily B Falk (2020) ,"Population News Sharing Is Reflected in Distributed Reward-Related Brain Activity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 891-895.

Authors

Bruce P Doré, University of Pennsylvania, USA
Christin Scholz, University of Amsterdam
Elisa C Baek, University of California Los Angeles, USA
Emily B Falk, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding

Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore

Read More

Featured

Immigration, Abortion, and Gay Marriage – Oh My!

TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.