Population News Sharing Is Reflected in Distributed Reward-Related Brain Activity

Brain activity can forecast market-level effects of advertisements and news articles. Here, we show that multivariate brain patterns tracking valuation yield robust prediction of population message effects not afforded by previous region-based models. These models augment our ability to predict consumer behavior and understand the brain mechanisms supporting message influence.



Citation:

Bruce P Doré, Christin Scholz, Elisa C Baek, and Emily B Falk (2020) ,"Population News Sharing Is Reflected in Distributed Reward-Related Brain Activity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 891-895.

Authors

Bruce P Doré, University of Pennsylvania, USA
Christin Scholz, University of Amsterdam
Elisa C Baek, University of California Los Angeles, USA
Emily B Falk, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

P3. Cash Costs You: The Pain of Holding

J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia

Read More

Featured

Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body

Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.