How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness

Will mindful consumers ever be happy? Will happy consumers ever be mindful? Using the KonMari decluttering method as the backdrop, this study explores and concludes that the heightened focus on ones' subject-object relationships with their possessions can shape their mindfulness in future consumption as well as their focus on wellbeing.



Citation:

Hsin-Hsuan Meg Lee and Charlotte Gaston-Breton (2020) ,"How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 490-491.

Authors

Hsin-Hsuan Meg Lee, ESCP Europe, France
Charlotte Gaston-Breton, ESCP Europe, France



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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