The Interplay of Variety and Processing Strategy on Calorie Estimates

Given the inconsistent findings about the relationship between food variety and calorie estimates, we propose the effect of variety on calorie estimation and its downstream consequences depend in part on how those items are processed. Three studies confirm the proposed interactive effect and its underlying mechanism.


Liang Shen, Fengyan Cai, and Robert Wyer Jr. (2020) ,"The Interplay of Variety and Processing Strategy on Calorie Estimates", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1224-1224.


Liang Shen, University of Cincinnati, USA
Fengyan Cai, Shanghai Jiao Tong University, China
Robert Wyer Jr., University of Cincinnati, USA


NA - Advances in Consumer Research Volume 48 | 2020

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