The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does
Consumers are asked to evaluate more experiences and products than ever before. But how does expressing their views in these feedback requests affect them? A series of online and lab studies show that writing reviews impacts consumers’ retrospective evaluations. The effect is driven by evaluative clarity and interaction focus.
Citation:
Matthias Fuchs and Gerald Häubl (2020) ,"The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 340-341.
Authors
Matthias Fuchs, University of St. Gallen, Switzerland
Gerald Häubl, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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