The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does
Consumers are asked to evaluate more experiences and products than ever before. But how does expressing their views in these feedback requests affect them? A series of online and lab studies show that writing reviews impacts consumers’ retrospective evaluations. The effect is driven by evaluative clarity and interaction focus.
Matthias Fuchs and Gerald Häubl (2020) ,"The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 340-341.
Matthias Fuchs, University of St. Gallen, Switzerland
Gerald Häubl, University of Alberta, Canada
NA - Advances in Consumer Research Volume 48 | 2020
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA