Does Space Speak Quantities? the Impact of Interspace on Product Size Estimates

This research examines the effect of interspace on product size estimates. We show that when space exists between products in a display, consumers are better able to distinguish the product from the environment, which results in greater attention being devoted to the product, and, in turn, higher product size estimates.


Yuli Zhang, Hyokjin Kwak, Marina Puzakova, and Charles R. Taylor (2020) ,"Does Space Speak Quantities? the Impact of Interspace on Product Size Estimates", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 808-809.


Yuli Zhang, Stockton University, USA
Hyokjin Kwak, Drexel University, USA
Marina Puzakova, Lehigh University, USA
Charles R. Taylor, Vilanova University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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