Helping Those That Hide: the Effect of Anticipated Stigmatization on Concealment and Debt Reduction

Applying stigma theory allows novel insight into consumer debt accumulation. With online, lab, and field studies, we establish anticipated stigmatization as critical to understanding debt accumulation and repayment, while also examining the role of behavior change programs in improving well-being and financial outcomes for middle class individuals.


Miranda Goode, Michael Moorhouse, June Cotte, and Jennifer Widney (2020) ,"Helping Those That Hide: the Effect of Anticipated Stigmatization on Concealment and Debt Reduction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 370-371.


Miranda Goode, Ivey Business School, Canada
Michael Moorhouse, Western University, Canada
June Cotte, Ivey Business School, Canada
Jennifer Widney, Financial Fundamentals Ltd.​


NA - Advances in Consumer Research Volume 48 | 2020

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