Fighting Fiscal Awkwardness: the (Dis)Advantages of Digital Payment Methods on Peer-Debt Dynamics

We investigate how consumers adjust their financial transactions with peers to match relationship dynamics. Across four studies, we show that people are more likely to use digital payment methods to request money back from weaker (versus stronger) social ties. This is due to digital payments’ ability to reduce social awkwardness.


Alexander Park, Cynthia Cryder, and Rachel Gershon (2020) ,"Fighting Fiscal Awkwardness: the (Dis)Advantages of Digital Payment Methods on Peer-Debt Dynamics", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1064-1058.


Alexander Park, Washington University, USA
Cynthia Cryder, Washington University, USA
Rachel Gershon, University of California San Diego, USA


NA - Advances in Consumer Research Volume 48 | 2020

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