Pennies Reframing of Savings Rates
In three survey-based studies, we explore a novel, retirement savings rate choice architecture using a pennies per dollar of salary framing instead percent of salary framing. This small change of reframing choices impacts people’s perceptions of affordability and leads people to select higher savings and savings escalator rates.
Stephen Shu, Hal Hershfield, Shlomo Benartzi, and Richard Mason (2020) ,"Pennies Reframing of Savings Rates", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1064-1058.
Stephen Shu, City University of London, UK
Hal Hershfield, University of California Los Angeles, USA
Shlomo Benartzi, University of California Los Angeles, USA
Richard Mason, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 48 | 2020
Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Memory-Based Models of Predicting Inferences about Brand Quality
Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research