The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending
An increasingly popular trend is for consumers to get paid more often. This work demonstrates that higher payment frequency increases consumers’ wealth perceptions, and thus, their discretionary spending. We find support for this hypothesis across a series of pre-registered studies and two separate analyses of consumers’ real-world spending.
Wendy De La Rosa and Stephanie Tully (2020) ,"The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1064-1058.
Wendy De La Rosa, Stanford University, USA
Stephanie Tully, Stanford University, USA
NA - Advances in Consumer Research Volume 48 | 2020
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
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