The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending

An increasingly popular trend is for consumers to get paid more often. This work demonstrates that higher payment frequency increases consumers’ wealth perceptions, and thus, their discretionary spending. We find support for this hypothesis across a series of pre-registered studies and two separate analyses of consumers’ real-world spending.



Citation:

Wendy De La Rosa and Stephanie Tully (2020) ,"The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1064-1058.

Authors

Wendy De La Rosa, Stanford University, USA
Stephanie Tully, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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