Lost in an Emodity: Self-Reflexive Ethnographer Portraits



Joonas Rokka, Maira Lopes, Vincent Dewaguet, Anissa Pomies, and Lydia Ottlewski (2020) ,"Lost in an Emodity: Self-Reflexive Ethnographer Portraits", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1246-1246.


Joonas Rokka, EMLYON Business School
Maira Lopes, EMLYON Business School
Vincent Dewaguet, EMLYON Business School
Anissa Pomies, Emlyon Business School, France
Lydia Ottlewski, University of St. Gallen, Switzerland


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More


L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions

Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA

Read More


Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions

Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.