Luxury and Consumer Well-Being: Using Luxury Products Impairs Women’S Self-Control

The experience of using a luxury product increases a consumer’s sense of entitlement, which causes an impairment in self-control. Four studies conducted in lab and field settings demonstrate that after using a luxury product (e.g., a Louis Vuitton handbag), women subsequently exhibit less self-control.



Citation:

Yajin Wang and Deborah Roedder John (2020) ,"Luxury and Consumer Well-Being: Using Luxury Products Impairs Women’S Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1000-1005.

Authors

Yajin Wang, University of Maryland, USA
Deborah Roedder John, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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