Obesity and Compensatory Consumption: Evidence From Jewelry Shopping

Consistent with the compensatory consumer behavior model, jewelry shopping interest and spending in a locality increase with obesity rate. Also, supporting the account based on self-discrepancy in body image, the use of self and body words in jewelry-related tweets is more pronounced in places with greater obesity rate.



Citation:

Didem Kurt (2020) ,"Obesity and Compensatory Consumption: Evidence From Jewelry Shopping", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1000-1005.

Authors

Didem Kurt, Northeastern University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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