A Global Consumer Culture Perspective on the Fresh Start Mindset

In this research, we situate the fresh start mindset (FSM) within a global context. Across three countries (U.S. Mexico, Russia), we establish FSM as a valid and reliable measure and replicate nomological network findings; results also indicate stronger FSM predicts stronger expressions of global brand involvement and choice.


Yuliya Strizhakova, Robin Coulter, and Linda L Price (2020) ,"A Global Consumer Culture Perspective on the Fresh Start Mindset", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 717-716.


Yuliya Strizhakova, Rutgers University, USA
Robin Coulter, University of Connecticut, USA
Linda L Price, University of Oregon, USA


NA - Advances in Consumer Research Volume 48 | 2020

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