A Global Consumer Culture Perspective on the Fresh Start Mindset

In this research, we situate the fresh start mindset (FSM) within a global context. Across three countries (U.S. Mexico, Russia), we establish FSM as a valid and reliable measure and replicate nomological network findings; results also indicate stronger FSM predicts stronger expressions of global brand involvement and choice.



Citation:

Yuliya Strizhakova, Robin Coulter, and Linda L Price (2020) ,"A Global Consumer Culture Perspective on the Fresh Start Mindset", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 717-716.

Authors

Yuliya Strizhakova, Rutgers University, USA
Robin Coulter, University of Connecticut, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Stigmatization of a Cultural Ritual

Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA

Read More

Featured

A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More

Featured

Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information

Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.