A Global Consumer Culture Perspective on the Fresh Start Mindset
In this research, we situate the fresh start mindset (FSM) within a global context. Across three countries (U.S. Mexico, Russia), we establish FSM as a valid and reliable measure and replicate nomological network findings; results also indicate stronger FSM predicts stronger expressions of global brand involvement and choice.
Citation:
Yuliya Strizhakova, Robin Coulter, and Linda L Price (2020) ,"A Global Consumer Culture Perspective on the Fresh Start Mindset", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 717-716.
Authors
Yuliya Strizhakova, Rutgers University, USA
Robin Coulter, University of Connecticut, USA
Linda L Price, University of Oregon, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Featured
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
Featured
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA