Examining Online Review Posting Preferences
Three studies reveal that frequent (vs. infrequent) online review posters are more intent to post a review when their opinion belongs to the minority (vs. majority) of previously posted ratings. This effect occurs because of differences in social risk perceptions and is stronger for identity-relevant products.
Jana Möller, Sabrina Gottschalk, and Alexander Mafael (2020) ,"Examining Online Review Posting Preferences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 548-547.
Jana Möller, Freie Universität Berlin
Sabrina Gottschalk, City, University of London
Alexander Mafael, Stockholm School of Economics
NA - Advances in Consumer Research Volume 48 | 2020
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA
What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal
Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada