Clothing Consumption: Developing a Theory of Mindful Consumption

Mindfulness offers the potential to challenge consumerist understandings. Current research falls short of offering an empirically grounded theory of mindful consumption. Further, we argue that approaches to mindfulness and sustainability are limited by not moving beyond self to compassion for others and planet, and questioning of current values and ideologies.


Deirdre Shaw and Kat Duffy (2020) ,"Clothing Consumption: Developing a Theory of Mindful Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 683-684.


Deirdre Shaw, University of Glasgow
Kat Duffy, University of Glasgow


NA - Advances in Consumer Research Volume 48 | 2020

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