On Phone and Self: How Smartphones Influence Self-Expression in Choice

We examine whether using a smartphone, as opposed to a personal computer (PC) or tablet, influences what consumers choose and how they view the choices they make. We show that using smartphones leads consumers to prefer more unique options and to perceive their own choices, once made, as more self-expressive.


Camilla Eunyoung Song and Aner Sela (2020) ,"On Phone and Self: How Smartphones Influence Self-Expression in Choice", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: .


Camilla Eunyoung Song, University of Florida, USA
Aner Sela, University of Florida, USA


NA - Advances in Consumer Research Volume 48 | 2020

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