Social Influences on the Process of Remaining a Vegetarian

If the socio-demographic profiles and motivations of vegetarians are well known (Ruby, 2012), few studies have looked at the vegetarians' trajectories (Cherry, 2015). The present article redresses this deficiency by examining how social influences can play a role in the ability to maintain a vegetarian diet.


LUCIE SIRIEIX, Gilles Séré de lanauze, and Margot Dyen (2020) ,"Social Influences on the Process of Remaining a Vegetarian", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1187-1187.


LUCIE SIRIEIX, Montpellier SupAgro France
Gilles Séré de lanauze, Montpellier University, France
Margot Dyen, University of West Brittany


NA - Advances in Consumer Research Volume 48 | 2020

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