Show Me Your Recipe and I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram

Starred Chefs are increasingly using digital media to improve the visibility of their restaurants. Based on the analysis of 18 French chefs Instagram accounts and their 8075 published pictures, this research explores causal configurations that explain why consumers engage with chef’s on Instagram.


Karine RAIES, Mariem EL EUCH MAALEJ, and Marielle SALVADOR (2020) ,"Show Me Your Recipe and I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 318-319.


Karine RAIES, EM LYON Business School
Mariem EL EUCH MAALEJ, PSB Paris School of Business
Marielle SALVADOR, Institut Paul Bocuse


NA - Advances in Consumer Research Volume 48 | 2020

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