Keep Talking: (Mis)Understanding the Hedonic Trajectory of Conversation

In three experiments, face-to-face conversation between participant-pairs grew sharper over time (more lively, enjoyable), despite participants worrying that the experience would grow dull (run dry of material). Participants especially undervalued long-lasting conversations with one partner versus having many short conversations with different partners, highlighting novel barriers to building richer relationships.


Michael Kardas, Juliana Schroeder, and Ed O'Brien (2020) ,"Keep Talking: (Mis)Understanding the Hedonic Trajectory of Conversation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 968-973.


Michael Kardas, University of Chicago, USA
Juliana Schroeder, University of California Berkeley, USA
Ed O'Brien, University of Chicago, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More


N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More


Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations

Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.