The I Told You So Effect

Making mistakes, and having missteps, is part of the journey to success. But sometimes, people have to pay another price: Having to endure hearing “I told you so.” Despite being a common phrase, hearing it damages relationships, prompts recipients not follow advice, and hurts learning.



Citation:

Ovul Sezer, Sal Affinito, and Brad Staats (2020) ,"The I Told You So Effect", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 968-973.

Authors

Ovul Sezer, University of North Carolina, USA
Sal Affinito, University of North Carolina, USA
Brad Staats, University of North Carolina, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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