A Little Good Goes an Unexpectedly Long Way: Underestimating the Positive Impact of Kindness on Recipients

Prosociality increases happiness for givers and receivers, but we find in field and laboratory settings that givers systematically undervalue their positive impact on recipients. Miscalibrated expectations create a barrier to prosociality—to the detriment of one’s own, and others’, welfare—because expected value guides choices to engage in prosocial behavior.



Citation:

Amit Kumar and Nicholas Epley (2020) ,"A Little Good Goes an Unexpectedly Long Way: Underestimating the Positive Impact of Kindness on Recipients", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 968-973.

Authors

Amit Kumar, University of Texas at Austin, USA
Nicholas Epley, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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