Its Not All Kosher: Experience of Deviant Consumption in Context of Religion
Deviant consumption in a religious context is not well-understood despite religion playing a significant role in lives of believers. Using depth interviews, we find that while consumers engage in edgework by skating on the boundaries of religious dogmas, they also attempt to expand boundaries of religious prescriptions themselves
Citation:
Arti Srivastava, Rajesh Nanarpuzha, and Prakash Satyavageeswaran (2020) ,"Its Not All Kosher: Experience of Deviant Consumption in Context of Religion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 710-709.
Authors
Arti Srivastava, Indian Institute of Management Udaipur, Inda
Rajesh Nanarpuzha, Indian Institute of Management Udaipur
Prakash Satyavageeswaran, Indian Institute of Management Udaipur, Inda
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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