Don’T Reveal It Yet! How Goal Disclosure on Social Media Impedes Goal Revision and Commitment

People commonly disclose their personal goals publicly on social media platforms based on the conventional belief that disclosure increases goal commitment and improves performance. Results from two experimental studies suggest that this conventional belief only applies to easy goals but not for difficult goals.



Citation:

Liangyan Wang and Zhining Yu (2020) ,"Don’T Reveal It Yet! How Goal Disclosure on Social Media Impedes Goal Revision and Commitment", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1209-1209.

Authors

Liangyan Wang, Shanghai Jiao Tong University, China
Zhining Yu, Shanghai Jiaotong University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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