Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies
Two studies by Piff et al. (2012) showed that drivers of luxurious cars were less likely to yield right of way and to stop at crosswalks than drivers of less luxurious cars. Two highly-powered, pre-registered replications did not yield support for the alleged link between socio-economic status and unethical behavior.
Minah Jung, Joachim Vosgerau, Paul Smeets, and Jan Stoop (2020) ,"Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1144-1149.
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Paul Smeets, Maastricht University
Jan Stoop, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 48 | 2020
Motion, Emotion, and Indulgence: How Movement Influences Consumption
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo