Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies

Two studies by Piff et al. (2012) showed that drivers of luxurious cars were less likely to yield right of way and to stop at crosswalks than drivers of less luxurious cars. Two highly-powered, pre-registered replications did not yield support for the alleged link between socio-economic status and unethical behavior.



Citation:

Minah Jung, Joachim Vosgerau, Paul Smeets, and Jan Stoop (2020) ,"Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1144-1149.

Authors

Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Paul Smeets, Maastricht University
Jan Stoop, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Unintended Customer Consequences of Corporate Lobbying

Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada

Read More

Featured

Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion

Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School

Read More

Featured

E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.