Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies

Two studies by Piff et al. (2012) showed that drivers of luxurious cars were less likely to yield right of way and to stop at crosswalks than drivers of less luxurious cars. Two highly-powered, pre-registered replications did not yield support for the alleged link between socio-economic status and unethical behavior.



Citation:

Minah Jung, Joachim Vosgerau, Paul Smeets, and Jan Stoop (2020) ,"Are Rich/Educated Consumers Less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff Et Al.’S (2012) Field Studies", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1144-1149.

Authors

Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Paul Smeets, Maastricht University
Jan Stoop, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More

Featured

Sustainable Luxury: a Paradox or a Desirable Consumption?

Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.