Online Reviewers: Approaches to Online Reviewing, Narrative Voices and Emergent Market Interactions

Drawing from relational models theory, we investigate online reviewers’ participation in online review platforms and their narratives voices. Triangulating participant depth interviews with their online reviews, we identify three distinct approaches to online reviewing, manifested in different self-concepts, narrative voices and emergent interactions with other market actors.



Citation:

Gwarlann Kerviler and Catherine Demangeot (2020) ,"Online Reviewers: Approaches to Online Reviewing, Narrative Voices and Emergent Market Interactions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 724-725.

Authors

Gwarlann Kerviler, IESEG
Catherine Demangeot, IESEG



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More

Featured

The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption

Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.