The Aestheticization of Past-Themed Consumption

This article explores the aestheticization of the past in two different consumption contexts; retro-themed design and Viking role-play. Using qualitative empirical material, we elucidate the processes involved in the aestheticized collective valorization of the past. Our findings and analysis reveal three processes i) differentiation, ii) interrelation, and iii) integration.



Citation:

Ileyha Dagalp, Katja H. Brunk, and Benjamin Julien Hartmann (2020) ,"The Aestheticization of Past-Themed Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 509-511.

Authors

Ileyha Dagalp, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Benjamin Julien Hartmann, University of Gothenburg



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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