The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms

This paper extends research in Consumer Culture Theory on the making of the consumer subject by examining (1) the performative role of nudging practices in businesses, (2) their underlying normative visions and (3) the concrete processes through which they shape consumers within the Foucauldian framework of neoliberal governmentality.


Leonardo Conte and Lena Pellandini-Simanyi (2020) ,"The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1190-1190.


Leonardo Conte, Università della Svizzera italiana
Lena Pellandini-Simanyi, Università della Svizzera Italiana


NA - Advances in Consumer Research Volume 48 | 2020

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