Personal Transformation Through Extraordinary Experiences

This research aims to expand the literature on the extraordinary experience by investigating its transformational effects. Through the study of the solo travel phenomena, we identified that individuals can temporarily depart from a social structure and engage with experiences that, with reflection and self-awareness, end up transforming them.


Isadora Matsuda Sanchez de Rojas and Benjamin Rosenthal (2020) ,"Personal Transformation Through Extraordinary Experiences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1027-1031.


Isadora Matsuda Sanchez de Rojas, EAESP-FGV
Benjamin Rosenthal, EAESP-FGV


NA - Advances in Consumer Research Volume 48 | 2020

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