Bodily Experiences and Self-Transformation

Physical, mental, and social disorders are hard to deal with. Yet consumers seek to solve their struggles by engaging in bodily experiences. Drawing on a sensory ethnography on pilgrimages in Europe and Latin America, we categorized self-transformations, and proposed an explanation to how people achieve transformation through bodily enactments.


Jannsen Santana and Olivier Badot (2020) ,"Bodily Experiences and Self-Transformation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1027-1031.


Jannsen Santana, ESCP Europe, France
Olivier Badot, ESCP Europe, France


NA - Advances in Consumer Research Volume 48 | 2020

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