Bodily Experiences and Self-Transformation
Physical, mental, and social disorders are hard to deal with. Yet consumers seek to solve their struggles by engaging in bodily experiences. Drawing on a sensory ethnography on pilgrimages in Europe and Latin America, we categorized self-transformations, and proposed an explanation to how people achieve transformation through bodily enactments.
Jannsen Santana and Olivier Badot (2020) ,"Bodily Experiences and Self-Transformation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1027-1031.
Jannsen Santana, ESCP Europe, France
Olivier Badot, ESCP Europe, France
NA - Advances in Consumer Research Volume 48 | 2020
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University