The Extraordinary Experience of Death and Rebirth in a Thai Temple Ritual

Norn-Loeng-Sa-Dor-Cro in Thai, or Death Ritual for the Living, has gained traction in a space in Thai religious culture where religion, folklore and commerce intersect to generate spiritual enrichment, material advancement, and revenue. We use an ethnographic observation as a basis for a Turnerian analysis of liminality in extraordinary experience.


Rungpaka Amy Hackley and Chris Hackley (2020) ,"The Extraordinary Experience of Death and Rebirth in a Thai Temple Ritual", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1027-1031.


Rungpaka Amy Hackley, Birkbeck college, University of London
Chris Hackley, University of London - Royal Holloway, UK


NA - Advances in Consumer Research Volume 48 | 2020

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